ABOUT DEADASS STUDIOS 001
DEADASS STUDIOS 001 is a creative design studio and brand innovation practice built at the intersection of culture, sport, infrastructure, and storytelling.
Founded in New York City, the studio transforms everyday systems subways, streets, stadiums, neighborhoods, and movement itself into products, experiences, and brand worlds. We believe the most powerful ideas don't come from trends. They come from the places people live, the routes they travel, and the communities that shape them.
Our work spans footwear, apparel, packaging, retail concepts, campaigns, product innovation, and creative strategy. Every project begins with a simple question:
How can design make people feel connected to a place?
From global sportswear proposals to city-inspired product systems, DEADASS STUDIOS 001 develops concepts that turn culture into tangible experiences. Our signature philosophy, CITY IN MOTION™, views infrastructure as identity and movement as storytelling where a train line becomes a graphic system, a neighborhood becomes a color palette, and a city becomes the platform.
The name "DEADASS" is rooted in New York vernacular and represents authenticity, conviction, and being serious about the work. It reflects a commitment to creating ideas that are culturally relevant, emotionally resonant, and impossible to ignore.
At its core, DEADASS STUDIOS 001 exists to build worlds, not just products.
Product doesn't move people. Worlds do.
DEADASS STUDIOS 001™
Designing the future of culture through movement, identity, and place.